RESUME

Career Milestones and Projects Undertaken

Citadel

DIGITAL MARKETING AND CONTENT MANAGER

Developed the content marketing strategy for the company's expansion in the digital marketing landscape.
Addressed the content gap and fulfilled the requirements within the portfolio.
Enriched the company's website with new blog posts and marketing copies.
Created a new website for the company that communicates and presents new ideas.
Wrote content for websites, social media pages, campaigns & promotions.
Managed all social media handles and curated new content from time to time.
Fulfilled the creatives and design needs using photoshop, canva, and illustrations.
Conducted content-based gap analysis.
Ensured content adheres to on-page SEO guidelines.

Crafting Genius

CONTENT MANAGER

Wrote engaging copy for multiple platforms (website, blogs, articles, social updates, banners, etc.)
Managed Ad campaigns and monitored their effectiveness.
Interacted and collaborated with the creative team and designers to maintain content coherence.
Launched new content initiatives and conducted A/B testing for prolonged engagement.
Ensured the communication copies, social media posts, and website creatives are proofread.

Kapture CRM, Adjetter Media Netwrok

SENIOR CONTENT WRITER

Coordinated with marketing, customer success, and pre-sales team for all their content requirement.
Worked with the SEO team to execute content changes based on current search trends.
Produced content for important client PPTs and emails.
Produced relevant content for websites, blogs, articles, white papers, product descriptions, and social media platforms.
Created content that is specifically crafted to capture the attention of a particular group of the target audience.
Curation of data-based recommendations to incorporate into the content strategy plan.
Conducted keyword research and ensured the placement of keywords into new or existing content.

Industry ARC + Deloitte

RESEARCH ANALYST & CONTENT WRITER

Researching industry‐related topics (combining government data, organizational statistics, online sources, interviews, and studies).
Writing clear marketing copy to promote our products/services.
Preparing well‐structured drafts using content management systems.
Submitted industry-related past & current trends with data reports to industry-specific clients.
Maintained database and ran over a precise research analysis for client reports and descriptions.

Parikrma Humanity Foundation

SOCIALLY ENGAGED SCIENTIST

In this NGO that is supported by the synopsis, I worked as a socially engaged scientist exploring and working on the mission to unleash the potential of underserved children, enabling them to live their lives on equal terms and become valuable contributing members of society.

Wiley Global

MEDIA & PUBLIC RELATIONS

Drafted content and communications for Wiley’s external and internal announcements.
Prepared briefing statements, press releases, and holding statements and pitched relevant brand-led stories to media networks for consistent brand visibility.
Aligned groundwork, research, and logistics for executing traditional and digital-driven media announcements.
Created and maintained a repository of information and collaterals across business verticals.
Coordinated with media and media houses on a day-to-day basis.
Managed events and organized meetings for respective stakeholders.
Monitored media, industry, and competitive landscape on a regular basis and derived data-backed
insights for creative and strategic
communication consulting.

Youth India Foundation

GENERAL SECRETARY
OF STATE

As a general secretary, I managed and coordinated 5 departments: HR, PR, IT, Finance & Marketing.
Have organized many tech-based national events for All India as well generating good revenue for the organization.

PUBLIC RELATIONS & BUSINESS
DEVELOPMENT

As a Business Development intern in Public relations, I worked for a social entrepreneurship platform where youth
from all over the nation unite to gather their knowledge and skills for a good cause. It is a place where we aim to bring out the true and great potential hiding underneath the youth of India. It’s a place where we endeavor to meet our expectations of an “Incredible India”.

Freelancing Profile

The Motorist Company

Content Manager

Solely fulfilled all the needs of content requirements for this start-up. I produced relevant content for websites, blogs, product descriptions, and social media platforms.

The Guiding Factor (TGF)

Social Media Manager

Ideated and created posts for Social media channels - Instagram, Facebook, LinkedIn, and YouTube. Thorough keywords and Hashtag research for the posts. Took steps for increasing engagement on all social media channels.

Fotobubbles Pvt. Ltd.

Content Strategist and Creator

Created business awareness and kept the viewers engaged and increased the followers on the Social media platforms for FotoBubbles. Took care of the planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.

Cworks

Content Writer and Copywriter

Contributed informative and engaging articles to help the brand showcase their products. Wrote creative copies for the marketing team in the form of email templates, flyers, posters, and brochures.